Blackhawks TV featured in New York Times piece / by Morgan Sharar-Stoppel

(Photo credit: Doug Mills, New York Times)

(Photo credit: Doug Mills, New York Times)

The New York Times recently analyzed the great success the Chicago Blackhawks have experienced- both on and off the ice- and had some nice words to say about Banner's Blackhaws TV projects.  It requires a complicated recipe of great talent, risk, and hard work to create a successful organization like the Blackhawks and we are extremely honored to be a part of it.

Beyond the broad strokes, though, has been an organization meticulous in capitalizing on the good fortune of finding a core of once-in-a-generation talent. One early initiative was Blackhawks TV. When the group of Toews, Kane, Duncan Keith, Marian Hossa and Patrick Sharp arrived, the team wanted to showcase the new players’ personalities but could not find a station willing to cover them. So it did it itself, creating its own content, which included Emmy-winning documentary-style episodes that chronicled the team, and put the video on its website. One segment was a prank in which players ordered hundreds of dollars of room service to Toews’s hotel room.
— Ben Strauss, "Blackhawks Build a Juggernaut with Talent On Ice and in Front Office"